San Antonio is not one market

Treating a metro area as a single audience is convenient and misleading. Response varies by neighborhood, by day of week, by whether a location draws commuters or families, and by how much time people have when they pass through.

For a local campaign, that variance is an advantage. Testing across territories reveals where demand already exists before budget is committed to scale.

The practical version: run the same offer in several distinct settings, hold execution standards constant, and let the difference in response tell you where to invest.